People come to me when they are not currently swimming in more money than they could spend in a lifetime. They come to me to get more customers in the door.
What makes me Different
I specialize in working with small business owners. This means I think more broadly - more ideas, smaller tests.
I specialize in Healthcare IT, specifically EHR companies, a niche segment. I know the market inside out. I know what works, what doesn't. I know about current trends. I know the changing landscape, including Healthcare reform and Stimulus money.
When you hire me you get me. My job isn't to manage a consulting firm, its to grow your sales.
I’ll talk to your customers to formulate ideas. How someone can ask you to accept their ideas about improving your marketing without doing this suggests they're more interested in their fee than your success.
Content and Message trumps everything. An updated flashy brochure, website or mailer without an updated message that reflects what your customers are concerned about (today, not 18 months when you launched your new site!) are a waste of money. Its the message, stupid. It really is!
I'm also big on implementation. Consistency and the capacity to assess and refine marketing efforts is tough in a small business. I understand this and its one of the things I bring to every client relationship.
New York native, kinda; actually born in India / Jock / Engineer – uses engineering to all things I do / Whirlpool / Realized I don't like big companies / VP Sales & Marketing for three small companies / Started a dot-com, raised $1 Million, lost my shirt and savings / More than two decades of working with small companies, including my own with 50 employees / And now here we are, you and I. . .
Growing up in India; in an intensely competitive world where you’re surrounded by extremely smart people. Without realizing, it sowed the seeds of becoming a ‘salesperson’.
I finished my Bachelors in Engineering and immigrated to the USA.
My first job at Whirlpool Corporation was a dream job for any fresh graduate. I got to implement new technologies and usher in the era of three dimensional computer-aided-design into the engineering process. Guess what? I even got and Engineering Excellence Award for it. To top it all, I traveled to various Whirlpool divisions on the corporate jet! But, a corporate job was not me; it just wasn't.
I started my own business at the age of 26. I learnt what MBAs don’t in classroom.
I started a dot-com, got tremendous exposure to the vulture capital world of New York City!
Since then, in the trenches of small business marketing as again captured my imagination and I've been marketing since…
Email me and lets talk about the change you're wanting to make.