A very important element of moving sales qualified leads down the funnel is ‘engagement’. Marketing must design, create and build professional landing pages, sophisticated email marketing campaigns. This becomes a challenge with limited marketing budgets.
The goal is to easily identify sales ready leads, sales qualified leads and track conversion rates to initial landing page visit to conversion and up-sell.
As potentials move through different stages of the demand path, marketing automation allows you to systematically target prospects. By making strategic improvements at each stage, marketing professionals now have an unparalleled ability to quickly and effectively tailor their approach to each prospect, delivering personalized messaging to potential clients that ultimately leads to increased sales.